Juntas – Political Branding

Creative & Art Direction | Political Branding & Video Production

A collective candidacy needed an identity strong enough to hold four distinct voices together.

Led the creative strategy and visual identity for a pioneering collective political campaign driven by four women in Natal, Brazil. As the Creative and Art Director, I oversaw every step of the project—from the early pre-campaign phase all the way through election day. My responsibilities included video shooting, video editing, and motion graphics, alongside designing a modular brand system, printed materials, and social media content. This comprehensive approach successfully unified four distinct candidates under one powerful, cohesive identity. The campaign ultimately made history as the first collective mandate seated on Natal’s City Council.