THE IDEA Real estate campaigns & Brand communication or two years, I served as Art Director for Constel, a real estate developer based in Natal, Brazil, leading the creative work across property launches and ongoing brand communication. I developed campaign concepts and visual systems for new residential developments, translating each project’s positioning, audience and commercial […]

Creative & Art Direction | Political Branding & Video Production A collective candidacy needed an identity strong enough to hold four distinct voices together. Led the creative strategy and visual identity for a pioneering collective political campaign driven by four women in Natal, Brazil. As the Creative and Art Director, I oversaw every step of […]

BRAND IDENTITY & PACKAGING A tropical point of view for European natural skincare. Created the foundational identity for a Brazilian-founded natural skincare brand operating in Europe. Designed the logo, initial packaging, product photography, printed materials, and early marketing assets. The brand later expanded across the European Union and Hong Kong and was featured in Marie […]

THE IDEA 4 brands, 1 creative. As the sole creative lead for the Jiao Florencio Dental Group in the Bay Area, I’ve handled full branding, digital presence, website development, digital marketing, social media, promotions, and marketing across four affiliated practices, serving as the only person responsible for ideating and executing all creative materials for the […]

REAL WORK. REAL PEOPLE. REAL BEER. An end-to-end brand-building project developed over nearly three years, spanning rebranding, early packaging, campaign concepts, art direction, photography, film, motion design and the brewery’s complete visual communication. BTS – Hand-on Product Photography and Video. From concept to final edition.

I built the complete visual identity for the 1st International Women's Football Development Seminar, held in Rio de Janeiro on June 23, 2017. This was the first event of its kind organized in Brazil.